PerySmith AirStick Pro Launch @ “Engineered by Air” Showcase
When PerySmith Malaysia launched its flagship event in Kuala Lumpur, S.Quest Consultancy was brought on to drive rapid media mobilization. The launch was a significant milestone for the brand, officially unveiling Malaysia’s first locally made ultra-slim tube vacuum, the PerySmith AirStick Pro, alongside a major expansion of their smart home ecosystem.
The Task: Secure media attendance for a major product showcase within a short timeframe
150%
Exceeding Targets
Achieved 150% more than the event attendance target
>40M
Reach
Our team turned a compressed timeline into a landmark result for PerySmith.
National Coverage
Secured mainstream features across leading national outlets, including Bernama, Astro Awani, China Press and Sinar Harian.
Vertical Penetration
Earned targeted coverage across key tech publications (TechENT, Pokde, Ering), business media (Malaysia Business Post), and popular lifestyle platforms (Rojaklah, The Interview, ThePage, Femag).
