MEET SABINA WONG
16+ years of strategic global comms, with a side of whimsy.

Sabina Wong
Founder & Principal Consultant
16+ years. Three markets. One job: making the hard calls easier.
Sabina Wong has spent the last 16 years counselling global tech, corporate, and financial brands across Malaysia, Singapore, and the UK, leading sensitive market entries, managing volatile crisis scenarios, positioning executive leadership, and engineering multi-million-dollar pitch wins across Southeast Asia.
Her track record includes senior roles at We. Communications and Hill & Knowlton, work with brands including Microsoft, Discord, Intel, and Lazada, and the strategic lead on the Singapore Tourism Board account, the largest public-sector PR win in her former agency’s history.
Beyond the standard playbook, she has a genuine appetite for the unconventional. If it’s messy, multi-stakeholder problems that don’t come with a template, then S.Quest Consultancy exists for exactly that. You’ll get senior strategic firepower, deployed on your terms.
She also works with a trusted network of professionals across the region spanning across events, media, and enterprise partners, so every engagement has exactly the horsepower it needs.

